Facebook Sets Stage for IPO
Author: John Duckgeischel
on February 21, 2012 - 11:32 PM
Facebook filed the IPO required
S-1 document with the SEC Wednesday as it will be trading the ticker symbol “FB”
as it seeks to raise $5 billion with its blockbuster stock offering. The
social networking company creating a new paradigm in communications and it went
on to accumulate over 800 million members worldwide. Now it has decided to move
forward with its IPO, which has been highly anticipated on Wall Street. If Facebook is valued at $100 billion, it
would rank slightly behind the 25th largest company, McDonald’s
according to Howard Silverblatt at Standard and Poor’s. Facebook’s 2011 numbers detailed in its PO filing
are impressive with net income up 65% to $1 billion, revenue up 88% to $3.7
billion and year over year membership up by a substantial 39%. Advertising dollars accounted for 85% of the
company’s revenue last year.
|
Companies like Social Media, but Still under Invest
Author: Leanne Westphal
on February 9, 2012 - 9:56 PM
The
Software and Information Association (SIIA), a trade association for software
and digital content, stated in its new “Marketing in Today’s Economy” report,
that companies are favorable toward social media, however they are hesitant to
commit resources. About 75% of
marketing execs say social media has a positive effect on their business, and
90% of companies utilize it, yet over half (54.5%)of those surveyed indicated
that their marketing team spends less than 10 hours per week on social
media. Meanwhile an additional 35%
expend only 1 to 5 hours per week. “Social media has clearly become a widely
used tool among B2B marketers and few doubt that it is helping their business,”
stated Rhianna Collier, VP of SIIA’s Software Division. “But our survey also
shows that marketers may not be dedicating the resources necessary to get the
results they want from social media marketing.
It is remarkable to see that, despite their strong belief in the power
of social media, over one-third of marketers are engaged in it for only five
hours or fewer every week.”
|