Michael Osterman

Email Address: michael@ostermanresearch.com

Quote:

Company: Osterman Research

Title: Analyst

City: Black Diamond

State: WA

Professional Bio:

Michael Osterman is the principal of Osterman Research, Inc., founded in 2001. Since that time, the company has become one of the leading analyst firms in the messaging and collaboration space. Michael is a frequent speaker at industry events and authors columns on unified communications issues for Network World Fusion.  

Michael provides analysis and commentary on events and trends in the industry for Messaging Wire on a regular basis.   Osterman Research is an independent company that is partnering with Messaging Wire.




Actually, Many Care About GroupWise
Author: Michael Osterman on February 2, 2012 - 12:08 AM
messaging wire osterman michael

David Strom wrote an interesting piece about the just-released GroupWise 2012 entitled “No Once Cares That Novell Has A New Version of GroupWise”.  His assertion is that GroupWise is yesterday’s news, has been supplanted by other platforms, and is simply a dying animal.

Although Mr. Strom is a very sharp guy, I respectfully disagree:

              I imagine that the vast majority of the 10,000 organizations cited in Mr. Strom’s article care about the new release.

              Same goes for the 47 state governments he cited that use GroupWise.

              Ditto for the many third-party developers of encryption, archiving, security and other products that are designed for use in GroupWise environments.

              Even competitors will care, since some have made public – and not so public – their strong desire to move GroupWise-enabled organizations to their respective platforms.

Mr. Strom is right in that GroupWise has lost a significant portion of its customer base and the development of the platform has not kept pace with that of some competing solutions.  However, the new GroupWise has some noteworthy and interesting features as he pointed out, such as integration with Skype for presence detection and an iPad client among them, that will help to keep interest in GroupWise alive.  Moreover, given that migrating to a new messaging system is typically arduous and expensive, a new version with interesting new features might be enough to convince some decision makers that they can at least postpone the migration, if not put it off completely.

Does this mean that GroupWise will suddenly reverse its slide and start picking up new customers in droves?  Doubtful, but if this is the first in several steps focused on updating and improving GroupWise, predictions about the death of GroupWise may have been premature.

OR Commentary for Messaging Wire

Week of January 30, 2012

 
Some Thoughts on Lotusphere and the New Communications Paradigm
Author: Michael Osterman on January 24, 2012 - 10:15 PM
messaging wire osterman michael

 There is lots of talk about email going away: some are swearing completely off of email, others complain about how many messages they receive in their inbox, others use only email.  Our own research shows that for many corporate workers, the importance of email continues to grow.  Add to all of this the continuing discussions about migrating from GroupWise to “Outlook” (the subject of an upcoming blog post), how Notes/Domino is losing share to Exchange, etc.

However, what does it really matter?  The fundamental goal of email when it was invented decades ago was to enable people to communicate in a more efficient way.  That goal has never changed, but the tools that are available to corporate decision makers to enable that efficiency have.  For example, we now have social tools that can enable communication in a way that enables easier access to and analysis of employee and customer sentiment.  We have collaboration tools that make it easier for groups to work on a document instead of sending a file to everyone via email.  We have text messaging and instant messaging that enable bursty types of communication that are more efficient than email.

Spending time at Lotusphere last week reinforced my view that IBM, more than many other vendors, really understands the new paradigm.  To them it’s not so much about Notes/Domino losing share to Exchange (which, on a worldwide basis, is questionable anyway given that there are more Domino servers under management than at any time in the company’s history) or cloud vs. on-premise or social media vs. email.  Instead, it’s about how communications is evolving into a new platform that integrates social into the business fabric – integrating new paradigms with the old where it makes sense to do so.  It’s about a shift in corporate culture that doesn’t focus on siloes of information, but instead uses a variety of communication modes in a way that makes the most sense.  For example, email need not – and should not – succumb to social media, but instead evolve into a tool that enables integration of various communication types that makes sense given a particular organization’s culture, regulatory environment, today’s customer base, future customer base, the geographic distribution of its employees and other factors.

The bottom line is that email – and every other mode of electronic communication – is about how to let employees and customers communicate, collaborate, learn, change and act in a way that makes sense.  Those who get caught up in the email vs. social media vs. Web 2.0 vs. cloud vs. on-premise vs. whatever else discussion are often missing the bigger picture:  this is much more about business and efficiency, not so much about technology.

OR Commentary for Messaging Wire

Week of January 23, 2012

 


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