Leveraging
social networks has become an important marketing strategy for many companies
and this requires serious management of the process. Awareness, Inc. newly announced Social
Marketing Hub helps company plan and implement and manage their social
networking strategy. The company
launched its beta program and has some major corporations that are participating
including Sony, Progressive Insurance, Fairmont Hotels & Resorts, Kodak,
Best Buy and ASOS.com. "Many brands, including
ours, are realizing that focusing on only one social media channel to reach an
audience isn't enough to get results desired. As channels are added, so are the
complexities in measuring the impact you have on the marketplace," stated
John Bernier, Manager, Social and Emerging Media at Best Buy. "We're
excited about the possibilities that the Social Marketing Hub brings to our
ability to carefully measure all our social media activities from one central
console."
The Awareness
Social Marketing Hub provides one click publishing across multiple channels,
upload capabilities for photos and videos, and the ability to measure how often
your content is view and shared. "The launch of The Awareness
Social Marketing Hub is not only a game changer for us, but changing the way
the marketplace views each individual channel -- community included,"
stated Mark Cattini, Chief Executive Officer, Awareness, Inc. "Any brand
that has had success in social media knows that by using multiple channels
together they can collectively achieve a greater impact than if they were used
separately. But, as a result, many are struggling with how to manage it all. The Awareness Social
Marketing Hub gives marketers the ability to centralize social marketing programs and
simplify the management and execution of social marketing strategies across
multiple channels." The
product will be available on a monthly subscription program with fees starting
at $2000 per month.
Related Link:
http://sony.broadcastnewsroom.com/articles/viewarticle.jsp?id=1015049