Awareness, Inc. Launches Product to Help Companies Manage Social Networks
Author: John Duckgeischel on March 16, 2010 - 10:56 AM
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Leveraging social networks has become an important marketing strategy for many companies and this requires serious management of the process.   Awareness, Inc. newly announced Social Marketing Hub helps company plan and implement and manage their social networking strategy.   The company launched its beta program and has some major corporations that are participating including Sony, Progressive Insurance, Fairmont Hotels & Resorts, Kodak, Best Buy and ASOS.com.  "Many brands, including ours, are realizing that focusing on only one social media channel to reach an audience isn't enough to get results desired. As channels are added, so are the complexities in measuring the impact you have on the marketplace," stated John Bernier, Manager, Social and Emerging Media at Best Buy. "We're excited about the possibilities that the Social Marketing Hub brings to our ability to carefully measure all our social media activities from one central console."

The Awareness Social Marketing Hub provides one click publishing across multiple channels, upload capabilities for photos and videos, and the ability to measure how often your content is view and shared.   "The launch of The Awareness Social Marketing Hub is not only a game changer for us, but changing the way the marketplace views each individual channel -- community included," stated Mark Cattini, Chief Executive Officer, Awareness, Inc. "Any brand that has had success in social media knows that by using multiple channels together they can collectively achieve a greater impact than if they were used separately. But, as a result, many are struggling with how to manage it all. The Awareness Social Marketing Hub gives marketers the ability to centralize social marketing programs and simplify the management and execution of social marketing strategies across multiple channels."  The product will be available on a monthly subscription program with fees starting at $2000 per month.

Related Link:

http://sony.broadcastnewsroom.com/articles/viewarticle.jsp?id=1015049

 

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