Google’s Apps Marketplace opened the online doors for business on Tuesday with 50 companies joining in the offerings.    The most popular offerings were related to Google cloud apps that are Software-as-a-Service focused.   Lesser known companies joined in with CRM, fax and ERP apps, but there were well known companies such as Intuit with its payroll software and content management from Box.net.   Creative offerings from companies such as Manymoon, with its free "social productivity, project management, and task management" app, were part of the mix. Atlassian Software known for its hosted software development suit will bring its customer to Google Apps, but will benefit from the Google Apps that enable word processing, calendar, and chat within the Atlassian suite.

Google Apps Marketplaces incurs a $100 fee to developers for each application added, then charges a 20 percent of online purchases service fee. The breadth and strength of Google’s offerings is not as strong as some of its competitors, however it expects to develop some synergy with developers that extend its capabilities and gives them a boost in certain areas.   Gmail is highly regarded; however Google Docs has some growing up to do which compared with the competition.

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http://www.pcworld.com/businesscenter/article/191189/google_apps_marketplace_brings_cloud_services_together.html